Home of the best-selling

5-Minute Kit

SHOP SKINCARE
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK
Paraben & Sulphate Free
Vegan & Cruelty Free
By A Qualified Expert
Made in the UK

As seen in...

At BASE, we understand skincare can be overwhelming, especially as your skin naturally changes with age. So, we’ve removed all the guesswork by creating one perfected range and a 5 minute routine to follow for life. It’s everything your skin will ever need.

All about that BASE...

  • Takes just 5 minutes

    Our signature skincare routine is easy to follow and slots effortlessly into your day.

  • Skincare that works

    Formulated with active ingredients that are scientifically proven to deliver results.

  • By a qualified skin expert

    Created by Amy who has transformed the skin of thousands of clients in clinic.

  • Suitable for all skin types

    Whether you have dry, oily, combination, normal or sensitive skin, BASE is for you.

  • There’s no nasties

    We’re free of fragrance, sulphates & parabens. Plus, we’re vegan & cruelty free too.

Get our signature
5-minute skincare routine

THE 5 MINUTE KIT →

Meet the
face behind BASE

MEET AMY →

There's no 'I' in SKNCARE

Do you remember when they used to say ‘There’s no 'I' in team’ to make you feel part of the community at school? Well, we wanted to create that same special feeling with BASE, so we took the 'I' out of SKNCARE too.