The face behind BASE
Hello I’m Amy, an advanced aesthetician and lifelong skincare enthusiast! I worked for aesthetic companies across the UK before opening my very own skin clinic, where I can still be found today.
I struggled with acne as a teenager and proper skincare didn’t only transform my skin, it massively transformed my confidence too. The idea of recreating this whole experience for others, no matter their skin concern, is what inspired my career.
Through all my years in clinic, skin ageing has been the number one concern as it’s something everyone experiences. Clients would arrive confused and overwhelmed by the skincare industry and were at a loss when it came to achieving their skin goals.
My solution was always the same. I would take them by the hand and prescribe highly effective, easy to follow routines using active ingredients, to target their concerns at the source. Not only did this completely transform their skin, it transformed the way they felt about themselves too. The only problem was, I could only treat those who came to see me in clinic.
So, to help as many people as possible achieve their skin goals at home, I bottled my clinic-perfected formulas and created a results-driven, easy to use skincare range. It’s the clinic experience, at home.
"It's the clinic experience, at home."
Introducing the Proactive Age Range
Amy has launched the Proactive Age Range with six easy-to-use skincare products that proactively treat skin ageing, so you always look and feel the best version of you. Each one is formulated with the highest quality active ingredients to generate maximum results, time and time again.