The face behind BASE

Hello, I’m Amy! A fully qualified skin expert and the face behind BASE. I spent my career working in skin clinics across the UK before opening my very own clinic in Cheshire, where I can still be found today...

Amy Frith the founder of BASE SKNCARE. A vegan and cruelty free skincare company made in the UK

I’ve been obsessed with skincare products for as long I can remember.

My Gran always took care of her skin and I adored sitting on the edge of the bath, watching her do her routines. She absolutely loved the bright lights and red lips of a classic department store too; they stole her heart every time she walked in.

She was also responsible for buying me my first ‘proper’ skincare set when I was about 13. I can clearly remember the excitement of opening it on Christmas morning and was quite happy to leave the remaining presents under the tree after that.

Unfortunately a few years later, I developed acne, as so many teenagers do. Looking back, I think I was definitely a little overzealous in my approach to treating it.

I tried absolutely everything and anything to get rid of it but just couldn’t seem to find a winning formula. Which is why shortly after I turned 18, I sought professional help for my skin. The Aesthetician gave me a tailored skincare routine, regular treatments and within 6 months, it looked like I had a new face.

That’s when I had my ‘I know what I want to be when I grow up’ moment.

I immediately found the very best courses available to study Aesthetics and Cosmetology and a few short years later I graduated with Honours and a ‘Student of the Year’ certificate…It’s still my favourite award to this day!

Although I suffered with acne as a teenager, skin ageing is by far the biggest concern in clinic and where my speciality and expertise lie.

My mission has always been to treat it in the most simplified, effective way possible so that no one feels as confused or overwhelmed as I once did. This is where the idea for BASE and our Proactive Age Kit came from. It’s my 5-minute skincare system that I prescribe in clinic to perfectly balance your skin and treat all aspects of skin ageing.

I genuinely love every minute of what I do and helping you take care of your skin is always a true privilege.

Amy x

Amy Frith of BASE SKNCARE showing how to use the Proactive Age Hot Cloth Cleanser

It's not just our name, it's everything we believe in...

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate the best results, time and time again.

  • Step By Step Routines

    Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Step By Step Routines

    Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate the best results, time and time again.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

Introducing the Proactive Age Range

Amy has created a small but mighty skincare range that delivers everything you need to look and feel the best version of you.

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BASE SKNCARE uses active ingredients in our skincare products
All of our skincare products at BASE SKNCARE are vegan and cruelty free
BASE SKNCARE is created by Amy Frith, a skin ageing expert.
BASE SKNCARE is made in the UK