The face behind BASE
Hello I’m Amy, a skin ageing expert and lifelong skincare enthusiast I have spent my career working in skin clinics across the UK before opening my very own clinic in Cheshire, where I can still be found today.
My skin story began when I was a teenager...
I struggled with acne and spent years trying to fix my skin. I watched hours of videos, read everything I possibly could and purchased an unbelievable amount of products, in attempt to treat it. When I finally got my hands on the right skincare, it not only transformed my skin, but it massively transformed my confidence too.
The idea of recreating this whole experience for others, no matter their skin concern, is what inspired my career.
During all my years in clinic, it became apparent that the number one concern was skin ageing, as it’s something we all experience. Similar to my own story, clients would arrive confused and overwhelmed by the skincare industry and were unsure of what products to use, how to apply them and when.
My solution was always the same. I would take them by the hand and prescribe highly effective, easy to follow routines to target skin ageing at the source. Not only did this completely transform their skin, it transformed the way they felt about themselves too. There was just one problem, I could only treat those who came to see me in clinic.
So, to help as many people as possible look and feel the best version of themselves, I bottled my clinic-perfected formulas and created a results-driven, easy to use skincare range.
"It's the clinic experience, at home."
Our mission is a simple one… To ensure that you always look and feel the best version of you. BASE isn’t just our name, it represents everything I believe in.
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Beautiful Products
Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.
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Active Ingredients
We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results, time and time again.
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Step By Step Routines
Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.
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Educate To Empower
By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.
-
Beautiful Products
Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.
-
Step By Step Routines
Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.
-
Active Ingredients
We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results, time and time again.
-
Educate To Empower
By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.
Introducing the Proactive Age Range
Amy has launched the Proactive Age Range with six easy-to-use skincare products that proactively treat skin ageing, so you always look and feel the best version of you.
