The face behind BASE

Hello I’m Amy, an advanced aesthetician and lifelong skincare enthusiast! I worked for aesthetic companies across the UK before opening my very own skin clinic, where I can still be found today.

Amy Frith the founder of BASE SKNCARE. A vegan and cruelty free skincare company made in the UK

I struggled with acne as a teenager and proper skincare didn’t only transform my skin, it massively transformed my confidence too. The idea of recreating this whole experience for others, no matter their skin concern, is what inspired my career.

Through all my years in clinic, skin ageing has been the number one concern as it’s something everyone experiences. Clients would arrive confused and overwhelmed by the skincare industry and were at a loss when it came to achieving their skin goals.

My solution was always the same. I would take them by the hand and prescribe highly effective, easy to follow routines using active ingredients, to target their concerns at the source. Not only did this completely transform their skin, it transformed the way they felt about themselves too. The only problem was, I could only treat those who came to see me in clinic.

So, to help as many people as possible achieve their skin goals at home, I bottled my clinic-perfected formulas and created a results-driven, easy to use skincare range. It’s the clinic experience, at home.

"It's the clinic experience, at home."

Amy Frith of BASE SKNCARE showing how to use the Proactive Age Hot Cloth Cleanser

Our mission is a simple one… To ensure that you always look and feel the best version of you. BASE isn’t just our name, it also represents everything we believe in.

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results for the clinic experience at home.

  • Step By Step Routines

    Our easy to follow, aesthetician-approved skincare routines contain 5 easy steps. Each one enhances the next allowing every product to work in complete unison.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Step By Step Routines

    Our easy to follow, aesthetician-approved skincare routines contain 5 easy steps. Each one enhances the next allowing every product to work in complete unison.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results for the clinic experience at home.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

Women holding the Proactive Age Hot Cloth Cleanser whilst listening to the BASE SKNCARE Spotify. Filled with collagen, retinol and Vitamin E, it's best for dry, ageing skin.

Introducing the Proactive Age Range

Amy has launched the Proactive Age Range with six easy-to-use skincare products that proactively treat skin ageing, so you always look and feel the best version of you. Each one is formulated with the highest quality active ingredients to generate maximum results, time and time again.

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BASE SKNCARE uses active ingredients in our skincare products
BASE SKNCARE is created by Amy Frith, A qualified skin expert.
All of our skincare products at BASE SKNCARE are vegan and cruelty free
BASE SKNCARE is made in the UK