The face behind BASE

Hello I’m Amy, a skin ageing expert and lifelong skincare enthusiast! I spent my career working in skin clinics across the UK before opening my very own clinic in Cheshire, where I can still be found today under all my PPE.

Amy Frith the founder of BASE SKNCARE. A vegan and cruelty free skincare company made in the UK

My skin story began when I was a teenager...

I struggled with acne and spent years trying to fix my skin. I watched hours of videos, read everything I possibly could and purchased an unbelievable amount of products, in attempt to treat it. When I finally got my hands on the right skincare, it not only transformed my skin, but my self-confidence too. The idea of recreating this whole experience for others, no matter their skin concern, is what inspired my career.

During all my years in clinic, it was obvious to see the number one concern was skin ageing as it’s something we all experience.

Similar to my own story, my clients would arrive confused and overwhelmed by what products they needed, how to apply them and when. My solution was always the same. I would take them by the hand and prescribe highly effective, easy to follow routines to target skin ageing at the source. Not only did this completely transform their skin, it transformed the way they felt about themselves too.

The only problem was, I could only treat those who came to see me in clinic. So, to help as many people as possible look and feel the best version of themselves, I bottled my formulas and routines and created BASE.

Amy x

Amy Frith of BASE SKNCARE showing how to use the Proactive Age Hot Cloth Cleanser

Our mission is a simple one… To ensure that you always look and feel the best version of you. BASE isn’t just our name, it represents everything Amy believes in.

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results, time and time again.

  • Step By Step Routines

    Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

  • Beautiful Products

    Beautiful skin needs beautiful products. We’re incredibly proud to say our range is 100% Vegan, Cruelty Free, packaged in glass and made in the UK.

  • Step By Step Routines

    Our easy to follow, skincare routines take just 5 minutes. Each step enhances the next allowing every product to work in complete unison.

  • Active Ingredients

    We formulate with the very best scientifically-proven, active ingredients to ensure our products generate maximum results, time and time again.

  • Educate To Empower

    By sharing our professional expertise, we hope to increase your knowledge of all things skincare and deliver complete skin confidence.

Introducing the Proactive Age Range

Amy has created a small but mighty skincare range that delivers everything you need to look and feel the best version of you.

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BASE SKNCARE uses active ingredients in our skincare products
BASE SKNCARE is created by Amy Frith, A qualified skin expert.
All of our skincare products at BASE SKNCARE are vegan and cruelty free
BASE SKNCARE is made in the UK