All about that BASE...
We understand it can be overwhelming to know where to start with skincare, especially as your skin naturally changes with age.
How do you know what products you need, which ingredients to look for and how to apply them correctly, in order to effectively treat the concerns that have started to appear?
Well, that’s where we come in…
We’ve removed all the guesswork by creating one perfected range for all skin types and a 5 minute routine that you can follow for life. Developed by Amy in clinic, BASE is everything your skin will ever need.
It's not just our name, it's everything we believe in.
-
-
Beautiful Products
We want skincare to be an experience. A beautiful, self-care ritual that for just 5 minutes each morning and evening, is all about you.
-
Active Ingredients
We use scientifically-proven, active ingredients in all our formulas to ensure that our products consistently deliver the best results.
-
Step By Step Routine
Our signature 5-minute routine is easy to follow, slots effortlessly into your day and is the only one your skin will ever need.
-
Educate To Empower
By sharing Amy’s expertise, we aim to guide you through the world of skincare, giving you as much confidence internally, as we do externally.
-
Beautiful Products
We want skincare to be an experience. A beautiful, self-care ritual that for just 5 minutes each morning and evening, is all about you.
-
Step By Step Routine
Our signature 5-minute routine is easy to follow, slots effortlessly into your day and is the only one your skin will ever need.
-
Active Ingredients
We use scientifically-proven, active ingredients in all our formulas to ensure that our products consistently deliver the best results.
-
Educate To Empower
By sharing Amy’s expertise, we aim to guide you through the world of skincare, giving you as much confidence internally, as we do externally.
As kind to the planet
as we are to your skin
-
To ensure no animals are harmed, our products are 100% vegan and cruelty free. They’re also free of any nasties like parabens and sulphates too.
-
Our skincare formulas are manufactured in the UK to reduce our carbon footprint and enable us to support local businesses.
-
From glass bottles and jars to cardboard courier boxes, we aim to make our packaging environmentally friendly for easy recycling.
-
We use oils that are approved by the Soil Association who are recognised internationally for their high standard of ingredients.
-
Where possible, we obtain our ingredients from ethical sourcing programs like the Fairtrade Foundation, to ensure fair production standards and practices for all.
