The capsule

skincare wardrobe


At BASE we like to make skincare easy, especially as our skin naturally begins to change. Overcomplicated routines and endless products to choose from are not our style. So, Amy created a capsule skincare wardrobe that delivers complete skin confidence for every stage of life.

All about that BASE...

  • Capsule skincare wardrobe

    Instead of multiple moisturisers and serums to pick from, we’ve launched the only products you will ever need.

  • Microdosing philosophy

    We balance the best active ingredients such as Retinol, Vitamin C & Hyaluronic Acid in concentrations safe for daily use.

  • Suitable for all skin types

    If your skin is dry, oily, normal or combination, our products are for you. They’re even fragrance free for sensitive skin.

  • Takes just 5 minutes

    Our morning and evening routines take no longer than 5 minutes and slot effortlessly into your day.

  • By a skin expert

    Created by Amy who perfected her routines and formulas in clinic, and has transformed the skin of thousands of clients.

"Just over a month into my wonderful little kit and I'm blown away with the results. I've tried to remember the last time my skin felt this good but it's honestly been so long."


"I've been through a lot of different moisturisers however I finally have one that my skin actually loves."

Julia Barrow

"I have noticed a huge difference in my skin since using the super serum. It smooths and hydrates without any adverse effects and I couldn't be happier with it!"


"I absolutely LOVE this cleanser. My skin has never felt so soft and nourished. It's now the favourite part of my routine and I get excited to use it every morning and evening."


The only skincare routine you will ever need


Meet the
face behind BASE


There's no 'I' in SKNCARE

So follow us on Instagram and Facebook for daily tips and tricks, become a BASE member so you can get rewarded everytime you shop and look out for our sunday blog posts.

Woman sat on her bed holing the Proactive Age Kit. Amy's prescribed 5 step skincare routine. Woman sat on her bed holing the Proactive Age Kit. Amy's prescribed 5 step skincare routine.
BASE SKNCARE uses active ingredients in our skincare products
All of our skincare products at BASE SKNCARE are vegan and cruelty free
BASE SKNCARE is created by Amy Frith, a skin ageing expert.
BASE SKNCARE is made in the UK