Transformative Skincare.
One Routine.
Welcome to BASE, where we believe in transforming your skin in the simplest way possible.
We’ve removed all the guesswork by creating one perfected range and a 5 minute routine to follow for life.
Our mission is YOU
We understand the struggles that come with ageing skin, whether it’s fine lines, dark circles, loss of firmness, or just not feeling like your skin is what it used to be.
Our mission is to restore your confidence and reveal the best version of you.
Skin confidence in
just 5 minutes
At the heart of BASE is The 5 Minute Kit – a revolutionary skincare routine that provides everything your skin craves for a healthy, youthful glow.
This daily ritual fits seamlessly into your life, offering 5 minutes of self-care that’s effortless and indulgent. More than just skincare, our Kit is a commitment to putting you first and is the only routine your skin will ever need.
A solution for all faces
Inspired by the thousands of women who visited Amy’s clinic, confused about where to start with skincare, we created a simplified range suitable for all skin types and tones.
So, whether you're a skincare novice or a seasoned pro, BASE will transform your skin.
Our commitment to you
and the Planet
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Vegan and Cruelty Free
We believe in beauty without harm, with formulations free from animal-derived ingredients.
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Made in the UK
Our skincare formulas are manufactured locally to reduce our carbon footprint and support local businesses.
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Packaged Sustainably
From glass bottles and jars to cardboard courier boxes, our packaging is designed for easy recycling.
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No Nasties
Free from parabens and sulphates, our products are gentle and safe for your skin.
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Finest Ingredients
We proudly source ingredients from Fairtrade Foundation programs and use Soil Association-approved oils, ensuring exceptional quality and ethical standards.
