The only routine you’ll ever need
At BASE, we believe skincare should be as easy as it effective. That’s why we created one perfected range and a 5 minute routine you can follow for life.
This means we only make one version of every product to ensure it’s best of it’s kind. So we can give your skin everything it needs and nothing it doesn’t, from head to toe.
Why BASE exists
As your skin changes with age, it’s totally normal to feel unsure about what it needs. But too many products overpromise, underdeliver and clutter up your bathroom shelves.
So we created BASE to give you everything you need in one place. It’s designed by an Aesthetician, trusted by thousands of women and the best bit, it actually works.
A 5 minute ritual
At the heart of BASE is The 5 Minute Kit. It’s a complete routine that delivers real, visible results in the time it takes you to enjoy your morning coffee.
It’s effortless yet indulgent, easy yet transformative and will replace every other product on your dressing table, so you never have worry again.
For every woman
Inspired by the thousands of women who walked into Amy’s clinic unsure where to begin, BASE was made to help all skin types and all skin tones.
So whether you’re starting from scratch or refining your routine, it’s all you will ever need to totally transform your skin.
Our promise
to you
Vegan and Cruelty Free
We believe in beauty without harm, with formulations free from animal-derived ingredients.
No Nasties
Free from parabens and sulphates, our products are gentle and safe for your skin.
Finest ingredients
Sourced with integrity from Fairtrade Foundation programs and Soil Association-approved oils.
Sustainable packaging
From glass bottles and jars to cardboard courier boxes, our packaging is designed for easy recycling.
Made in the UK
Our skincare formulas are manufactured locally to reduce our carbon footprint and support local businesses.
Become a BASE face
Be part of the movement and join thousands of women showing that great skin and real results can be simple. With The 5 Minute Kit, confidence becomes a daily ritual.
