Confidence made simple
At BASE, we believe caring for your skin should feel simple, beautiful and effective. That's why we created one perfected range and a 5 minute routine you can follow for life.
From head to toe, we've taken care of everything. Each product is the best version of its kind, giving you everything your skin needs and nothing it doesn't.
Why BASE exists
As our skin changes, it’s easy to feel unsure of what it truly needs. Too many products promise the world, leaving women with overflowing shelves and little confidence.
BASE was created to take that weight off your shoulders. One trusted range, designed by an Aesthetician and loved by thousands of women, so you can feel confident in your skin every single day.
The power of 5 minutes
At the heart of BASE is The 5 Minute Kit. A complete routine that delivers visible results in the time it takes to enjoy your morning coffee.
It's effortless yet indulgent, simple yet transformative. For many women, it has become the only routine they will ever need.
For every woman, everywhere
Inspired by the thousands of women who walked into Amy’s clinic unsure where to begin, BASE was made for everyone.
Every formula is suitable for all skin types and tones, whether you are starting fresh or refining your routine.
Our promise
to you
Vegan and Cruelty Free
We believe in beauty without harm, with formulations free from animal-derived ingredients.
No Nasties
Free from parabens and sulphates, our products are gentle and safe for your skin.
Finest ingredients
Sourced with integrity from Fairtrade Foundation programs and Soil Association-approved oils.
Sustainable packaging
From glass bottles and jars to cardboard courier boxes, our packaging is designed for easy recycling.
Made in the UK
Our skincare formulas are manufactured locally to reduce our carbon footprint and support local businesses.
Become a BASE face
Be part of the movement that’s bigger than skincare. Thousands of women are proving that real results don’t have to be complicated and just 5 minutes a day is all it takes for glowing skin and lasting confidence.
