The face behind BASE
My love for skincare started as a little girl, sat on the edge of the bath, watching my Gran get ready. Each step in her routine fascinated me and little did she know, when she gave me my first skincare routine, that it would shape my entire career.
Unfortunately as a teen, I faced the challenge of acne. Eventually it required professional treatment which did far more than just transform my skin. It gave me back my confidence and sparked a passion to help others regain theirs.
Pursuing my passion
So I studied aesthetics and cosmetology, where I graduated with honours and was named student of the year…The award I’m still most proud of to this day.
I went on to open my own clinic and quickly realised that most of my clients shared the same concern. They wanted to care for their skin as it naturally began to change with age, but were overwhelmed and confused by the endless product choices.
The problem I fixed
So I simplified things and prescribed them my easy, yet transformative 5 minute routine. It was everything they needed, nothing they didn’t and gave them visible results and lasting confidence, in just a few short weeks.
They no longer had to worry about choosing between endless serums, using the right ingredients or what went where. It gave them clarity, confidence and consistency and was all they wanted to use.
Bringing BASE to life
It was then that I realised I could only help those who visited my clinic in person. So to help all women experience the same transformation at home, I boxed up my routine, called it The 5 Minute Kit and BASE was born!
Since then, it’s gone on to help thousands of women feel like the best version of themselves, each and every day. For me, it will always the best part of my job and I truly couldn’t love it more if I tried.
Quickfire Skincare Q&A
Favourite skincare tip?
Always remove your eye makeup by working from the outer corners, inwards. I know it sounds like such a simple tweak, but it stops you pulling or stretching the skin outwards and minimises the formation of lines and wrinkles.
Best skincare advice?
It’s never too late to start taking care of your skin. Many people ask me if their skin is ‘past it’, but there is genuinely no such thing. Introducing a consistent skincare routine like The 5 Minute Kit, will deliver transformative results at any phase of life.
Biggest skincare mistake?
Using SPF in makeup, as it just doesn’t protect your skin properly. Firstly, it often only blocks the rays that burn your skin, not the ones that age it. And secondly, you’ll never apply enough foundation to get the coverage you need. So, a separate, stand-alone SPF is essential for maximum protection and for keeping your skin youthful too.
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