Working from the outer corner inwards stops you pulling and stretching the skin, which can cause premature lines and wrinkles.
THE FACE BEHIND BASE
Meet Amy...
Aesthetician · Clinic Owner · Founder
Student of the year - Aesthetics & Cosmetology
First Class Honours - CIBTAC, CIDESCO, ITEC
Clinic owner - Over a decade of experience
Founder of BASE - Trusted by thousands
"My gran gave me my first skincare routine. She had no idea it would shape my entire career..."
01WHERE IT ALL BEGAN
A love for skincare
from the start.
My love for skincare started as a little girl, sat on the edge of the bath, watching my Gran get ready. Each step in her routine fascinated me and little did she know, when she gave me my first skincare routine, that it would shape my entire career.
Unfortunately as a teen, I faced the challenge of acne. Eventually it required professional treatment which did far more than just transform my skin. It gave me back my confidence and sparked a passion to help others regain theirs.
“It gave me back my confidence and sparked a passion to help others regain theirs."
02THE TRAINING
Graduated
with honours
I went on to study aesthetics and cosmetology, where I graduated with honours and was named student of the year…The award I’m still most proud of to this day!
Eventually, I opened my very own clinic and quickly realised that most of my clients shared the same concern. They wanted to care for their skin as it naturally began to change with age, but were overwhelmed and confused by the endless product choices.
"Student of the Year - The award I'm still most proud of to this day."
03THE BREAKTHROUGH
The problem I
fixed.
To simplify things, I prescribed them my easy, yet transformative 5 minute routine. It was everything they needed, nothing they didn’t and gave them visible results and lasting confidence, in just a few short weeks.
They no longer had to worry about choosing between endless serums, using the right ingredients or what went where. It gave them clarity, confidence and consistency and became all they wanted to use.
"Everything they needed. Nothing they didn't. Visible results in a few short weeks."
04BASE WAS BORN
Bringing BASE
to life
I quickly realised I could only help the women who visited my clinic in person. So to help all women experience the same transformation at home, I boxed up my routine, called it The 5 Minute Kit and BASE was born.
Since then, it's gone on to help thousands of people feel like the best version of themselves, every single day. And for me, it will always be the best part of my job!
"I boxed up my routine, called it The 5 Minute Kit and BASE was born."
No.1
Student of the Year
The aesthetics award Amy is still most proud of.
12+
Years in clinic
Every BASE product is born from real life experience.
16
Products in the range
Developed to solve a real problem Amy saw in her clinic.
1,000s
Women helped
Clinic results at home, with the same 5 minute routine.
QUICKFIRE Q&A
Amy's skincare secrets
OUR HERO PRODUCT
Trusted by thousands of women, Amy's signature routine gives your skin everything it needs for real, visible results in just 5 minutes.
SAVE £60 vs Individual Products (£239) v £179
