I have loved skincare for as long as I can remember…
As a little girl, I used to sit on the edge of my Gran’s bath and watch her get ready in awe of her routines and product collection. It was also my Gran who was responsible for buying me my first proper skincare routine at the age of 13 and I can still remember the excitement of going to pick it out. We were both starry eyed over the bright lights and red lips of a classic department store.
Unfortunately a few years later I developed acne, as many teenagers do, and looking back I may have been a tad overzealous in my approach to treating it.
I tried everything and anything to get it under control but just couldn’t seem to find a winning formula. Which is why shortly after I turned 18, I sought professional help for my skin. I visited a skin clinic where a wonderful Aesthetician gave me a tailored routine, regular treatments and within 6 months, it looked as though I had a brand-new face.
I immediately knew what I wanted to be when I grew up.
I found the best course available to study Aesthetics and Cosmetology and a few short years later I graduated with Honours and a student of the year certificate…It’s still my favourite award to this day – I think they could sense my obsession!
Since then, I’ve dedicated my career to helping thousands of clients achieve their skin goals from my very own skin clinic in Cheshire. Much like my own story, many of them arrived confused and overwhelmed however, it wasn’t acne that was the biggest problem. The number one concern was skin ageing, as clients were unsure how to adapt their skincare as their complexion naturally began to change with age.
The majority had a general understanding of what ingredients to look out for, but were unsure which products their skin needed, the concentrations required and how and when to apply them. And understandably so! Skincare has become a bit of a minefield with so many options to choose from.
To help get them back on track ASAP, my solution was always the same. I would prescribe my 5-minute skincare routine that completely balanced their skin and treated all aspects of skin ageing.
Clients loved their results and how easy it was to use, that they began telling their friends, then they’d tell their friends and so on. I was so grateful that I could help so many with their skin but at the same time, I could only treat those who were able to see me in person…And that’s when the idea for BASE was born.
I decided to bottle my clinic-perfected formulas and box my signature 5-minute routine so that I could help everyone achieve their best skin ever, through every stage of life.
Amy x
Quickfire Skincare Q&A...
Your number one skincare tip?
Always remember that a 5-minute skincare routine is only 0.3% of your day and has the power to completely transform your skin and confidence.
Your skincare pet peeve?
It makes me winch when people apply their skincare too aggressively and end up scrubbing their face and causing premature ageing. Slow down, work gently and I promise your skin will thank you for it.
What does skincare mean to you?
Skincare to me is one of the highest forms of self-care. I know we hear that phrase thrown around a lot these days, but skincare genuinely allows you 10 minutes a day purely to invest in yourself. When you’re taken care of, you can take better care of those around you and it makes the world of difference not just to your outward appearance, but to how you feel on the inside too.
All about that BASE
BASE isn't just our name. It's an acronym for everything we believe in and stand for.
Shop Skincare
Amy has created a capsule, skincare wardrobe that delivers complete skin confidence for every stage of life.
