'My WTF Wrinkle...'!

My inbox is always filled with the most beautiful messages. But, one in particular caught my eye this week and I had to share it with you because I know so many of you will relate. It was entitled ‘My WTF Wrinkle', so you can imagine just how quickly I opened it 😂

Inside, was the story of one of our wonderful customers, Vikki. Vikki had been concerned with her frown line since 2019 which her brilliant sense of humour refers to as her ‘WTF wrinkle’. The email genuinely made me laugh out loud as she totally blamed her daughter for it…I’m sure many parents can relate 😉

To treat said wrinkle, Vikki has been using The 5 Minute Kit since last summer and the TLC Roller since January. She’s been religiously doing her needling twice per week, making sure to pay special attention to the main area of concern between her brows…Funnily enough, this is exactly where I focus extra attention too!

The tiny needles on the TLC roller work by creating what’s called ‘controlled injuries’. This sends a signal to your skin to heal itself by producing more collagen, which is the secret to plumping lines and wrinkles.

These wondrous needles also create millions of little pathways to the deeper layers of your skin, which dramatically increases product absorption.

This means when Vikki applies The 5 Minute Kit afterwards, all the scientifically-proven, skin rejuvenating ingredients within it, work even harder and faster to tighten and smooth her frown line.

This would explain why in just a few short months, without any Botox, Vikki’s deep ‘WTF wrinkle’ has totally transformed. And the fine lines next to it have almost completely vanished too!👇🏼

In her lovely email she said ‘Just WOW!!!!!’ and I truly couldn’t agree more. I know it sounds extreme, but it genuinely makes me emotional to see and hear the difference BASE has made not just to your skin, but more importantly, your confidence levels.

As I have regular chats with so many of you in my DMs, I know the TLC Roller is the first thing you drop from your routines on busy nights. So here’s a little reminder to show that with continued use, this is the impact those couple of minutes can have 😍

Even if you don’t have time to treat your whole face, just prioritise your key areas of concern. The process of naturally building new collagen can take up to 6 months, but the dedication will be written all over your face before you know it.

Vikki, I can’t thank you enough for a) taking the time to write and b) for allowing me to share 💕 I am beyond grateful for your generosity and for trusting us with your skin.

There is nothing I love more than hearing your transformation stories or seeing your before and after photos. So if you have any saved on your phones, please don’t hesitate to share so we can celebrate with you…BASE 1, WTF Wrinkles 0 🎉