A skin expert's 3 Wrinkle myths to instantly stop believing...

3 Wrinkle myths to instantly stop believing...


This week I’m divulging the truth behind wrinkles. They are by far the most common concern that crop up in my consultations and I hear so many myths around this particular topic, that I thought it was time to set the record straight...

Myth #1 – My parents had many wrinkles, so there’s no hope for me.

Cue the Family Fortunes ‘uh-er’ buzzer! You’ll be thrilled to know that although you may have inherited your eye colour or sense of humour from your parents, it’s very unlikely you’ll inherit wrinkles from them.

When it comes to skin ageing, there are far more impactful factors than genetics. Sun exposure and lifestyle habits such as smoking will have a much greater effect than your genes ever could…So you won’t be turning into your parents any time soon 😉

Myth #2 – I only need to wear SPF when it’s sunny.

I know I harp on about this one but it’s because it’s SO important. The sun causes approximately 90% of skin ageing and the UVA rays that do the damage are attacking our skin come rain or shine.

All you need to do is apply a layer of BASE Protection - SPF 50 as the last step in your morning skincare routine daily, to keep your skin fully protected. I promise you’ll thank yourself for years and years to come 🥰

Myth #3 – My skin is past it and there’s nothing any form of skincare can do about it.

I heard a couple of people whisper this at our event with Arley Hall last week and can’t tell you how untrue it is. As we get older, lines are inevitably going to appear, but the right skincare will most certainly work to reduce their appearance, prevent further damage and stop them forming prematurely.

Ingredients such as Vitamin C, Hyaluronic Acid and of course, Retinol are all scientifically-proven to reduce signs of skin ageing; which is why I pack them throughout the Proactive Age Kit.

Following the morning and evening routines consistently, will help your skin look and feel it’s very best whether you’re 28 or 88. So you’ll achieve visible results no matter when you start.

A skin expert's 3 Wrinkle myths to instantly stop believing...

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Wishing you a wonderful week,

Amy x

Amy x

Amy is a qualified skin expert and founder of BASE. When she’s not writing about skincare, you’ll find her applying it, developing it or daydreaming about it instead!