Here's 7 things you need to know about Amy Frith, the founder of BASE SKNCARE

7 Things you didn't know about Amy


This week I thought we’d get a little more personal. The joy of being a small business is that I get to follow every step of your skincare journey with you.

I receive and pack your orders, reply to your comments and write these very blog posts at my desk each week. For this reason, I thought it might be nice to get to know the ‘Face behind BASE’ a little better. So here are 7 things you perhaps didn’t know about me…

What inspired you to work in the skincare industry?

I struggled with acne as a teenager and proper skincare didn’t only transform my skin, it massively transformed my confidence levels too. The idea of recreating this whole experience for others, no matter their skin concern, has always inspired my work.

My inspiration also comes from my Gran, who was my skincare hero. She was my hero in so many ways but her love of skincare and makeup definitely inspired my career too. I used to sit and watch her get ready as a little girl in awe of her routines. She was the very definition of a Glamorous Granny!

What's your biggest skincare sin?

I eat too much sugar! In fact, I think I have the sweetest tooth on planet Earth. To the point that if I know there’s pudding, I find it hard to eat my main! With that being said, we all know the damaging affects of sugar to the skin, so I do my very best to keep myself in check…if we ignore the fact I ate banana bread for breakfast today...!

Amy Frith of BASE SKNCARE conducting a skin consultation at Aesthetics At Home

What made you specialise in skin ageing?

Through all my years in clinic, skin ageing was always the number one concern. Clients would arrive confused and overwhelmed by the skincare industry and didn’t know where to start when it came to achieving their skin goals.

After experiencing the same skincare helplessness, I knew exactly how they felt and wanted to come up with an accessible solution to skin ageing.

So, to help as many people as possible achieve their skin goals at home, I bottled my clinic-perfected formulas and created an easy to use, results-driven skincare range. It’s the clinic experience, at home.

What's your current makeup routine?

My makeup routine consists of a little concealer, a touch of eyeliner, a good coat of mascara and some lip balm. I find the more you look after your skin, the less makeup you need.

How do you relax and unwind?

⁣I’m obsessed with the bath! It’s definitely my happy place and a non-negotiable in my daily routine. Even if I’m doing my emails whilst I’m in there, I feel instantly calm and totally relaxed.

Amy Firth of BASE SKNCARE conducting a Micro Needling Treatment

Other than skincare products, what's your favourite tip for youthful, glowing skin?

Massage your face! Massaging your skin helps to tone and lift the facial muscles, improve circulation and lymph flow. Just a couple of minutes a day can make such a difference and it doesn’t cost a penny! I post lots of videos and tutorials to follow at home over on Instagram @baseskncare.

Tell us something about you, that most people don't know?

I’m tone deaf but love to sing! In my head I sound like Adele or Stevie Nicks, but the choir master at school once asked me to mime when I got a little carried away in a carol concert rehearsal... Clearly I was made for skincare and not the stage!

And that’s a little bit about me! I’d love to take this opportunity to thank you personally for all your BASE support so far. It’s so appreciated and never goes unnoticed.

Amy x

Amy x

Amy is a qualified skin expert and founder of BASE. When she’s not writing about skincare, you’ll find her applying it, developing it or daydreaming about it instead!