Our very special Summer Sale is here!
This offer means a lot to me personally as not only does it allow us to treat you, but it also gives back to a charity that is very close to my heart…
Our Summer Sale is in conjunction with Sun Awareness Week 2022 which also starts today. Now I know that I harp on about the effects of sun damage on practically a daily basis, but this week goes far beyond pigmentation and fine lines.
The Sun Awareness campaign specifically highlights what is now the most common cancer in the UK…. Skin cancer. Over 100,000 new cases are diagnosed each year and it kills 7 people daily.
The cause, excess sun exposure.
The idea behind the campaign is to raise awareness of both skin cancer prevention and early detection. So, this week on Instagram, I’ll be doing my bit to help by sharing my top tips for keeping you and your skin safe, as well as teaching you how to spot signs and symptoms of skin cancer at home, so you know what to look out for.
I understand it’s all too easy to feel invincible when reading blogs like this and think ‘but Amy, I can hear the sun lounger calling me’ or ‘6 minutes on the sunbed won’t do any harm’, however I see far more of this than you’d ever realise.
Through my years in clinic, I’ve seen multiple ‘suspicious bumps’, referred clients to the GP and they’ve all required further treatment. The area on my consultation form that asks if people have ever had skin cancer is ticked more and more frequently and to bring it right back home, a few years ago my Mum was diagnosed too.
As SPF is the ONLY product that can protect your skin, it is the most important thing you’ll ever apply to your face. So, to help keep your precious skin protected and you looking and feeling your absolute best, our Summer Sale gives you 20% off everything including our BASE Protection – SPF 50.
To honour Sun Awareness Week, help fund more research and put an end to skin cancer once and for all, we will also be donating 10% of this week’s profits to the British Skin Foundation.
I’ve always said we’ll be as kind to your skin as we are to the world and this feels like a very poignant moment to give back, spread awareness and highlight an extraordinarily important cause.
The Summer Sale starts now and runs for a full week until midnight on Sunday 08 May. Not only will you be on your way to your best skin ever, you’ll also be helping to change millions of lives for the better.
I can’t thank you enough for all your continued support and for trusting me with your skin. It truly is an incredible privilege and please always remember, if you’re in doubt, get it checked out 🥰
Amy is a qualified skin expert and founder of BASE. When she’s not writing about skincare, you’ll find her applying it, developing it or daydreaming about it instead!