This has been over a year in the making and now it’s finally time to share it with you, as quite frankly, you were the inspiration behind it all.
You’ve been beyond patient, so I promise not to waffle and instead simply share all the new magic, so you can explore it as fast as possible ✨
I promise, it’s worth the wait…
Bottles and Boxes
Every single bottle and box has had a mini makeover, to make them look even more beautiful, elegant and refined on your dressing table.
Each box now has its own unique colour so you can easily tell them apart and every bottle is labelled with its step in your routine. So you literally can’t go wrong 🙌🏼
The niggles and creases
When it comes to BASE, I am a self-confessed perfectionist. So one of the greatest joys of the past year has been ironing out all the tiny details.
We’ve had the Dream Clean Cleanser pumps hand cut to the perfect length, so you can enjoy every last drop from the bottle. The inside of the Kit has been strengthened to keep your products perfectly in place too and a couple of your favourites have had a full face lift…
The TLC Roller Transformation
This little tool has always been one of our best-sellers and if you loved it before, you’re going to be absolutely obsessed with it now!
It’s been redesigned with even finer needles and new replaceable heads, so you can keep them sharp and effective. The upgraded handle makes it look like a skincare super model and the new Sanitising Spritz will keep it in pristine condition. Genuinely, I can’t put mine down 😍
Pin Perfect, Perfected
So many of you have fallen in love with the skin-smoothing magic of Pin Perfect…But the pump didn’t quite live up to the formula. So we listened, took note and gave it the upgrade it deserved.
Now it comes housed in a luxurious, effortlessly chic bottle with a pump that delivers like a dream. The result? A product that feels as beautiful on your shelf as it does on your skin.
Recycle at Boots
One of the most popular questions since the day we launched has been ‘Amy, what should I do with my empty bottles?’ and now we have a wonderful solution.
We’ve partnered with Recycle at Boots (eek!), so you can give every bottle a second life. And the best bit? Each time you drop off 5 empties, you’ll be rewarded with £5 worth of Boots Points, to put towards your essential toiletries or makeup.
Better BASE Rewards
It’s always been my goal to take care of loyal customers just as much as we do the newbies. So your messages about your BASE point savings never fail to make my day and tonight, we’re taking it up a notch.
Your BASE Rewards now come with bronze, silver and gold tiers. Each tier unlocks extra perks, so the longer you’re with us, the more your points add up. It’s simply our way of saying thank you for being here 🥰
Oh and of course, after selling out last week, we’re now topped up on all your favourites including the One Cream Wonder which I know you’ve patiently been waiting for.
I truly hope you’ll love every minute of exploring the newness as much as we’ve loved creating it for you. I’ll share more about the new additions on Instagram this week too, so make sure you’re following along for it all ✨
With love and gratitude,
