The first real day of sunshine and the deck chairs are out, the BBQs are on and most of us are probably overdoing it in the rays too 🙈 And while sunburn might feel temporary, the effects of sun damage often aren't.
Most of us cool it down with aloe vera or aftersun, hope the redness fades into a golden glow and never really think about it again. But the damage beneath the surface can linger within your skin for years to come.
Sun exposure is in fact the number 1 cause of premature skin ageing and it creates a very different type of ageing to the natural process itself.
What sun damage is actually doing to your skin
Naturally ageing skin tends to become gradually thinner, softer and less firm over time. Fine lines appear slowly and the skin simply becomes more delicate as the years pass.
Sun damaged skin, on the other hand, often looks rougher, thicker, more uneven and more deeply lined. Pigmentation, thread veins and that weathered look can begin to appear too, making the complexion look older far sooner than it naturally would.
Can sun damage actually be reversed?
Truthfully, fully reversing sun damage is incredibly difficult because it changes your skin on a cellular level. But the good news is that we can dramatically improve many of the visible signs on the surface and help prevent further damage from happening.
The best tools for the job are active ingredients like retinol, Vitamin C and SPF. Retinol helps your skin cells act younger again and encourages more collagen production. Vitamin C restores brightness, clarity and an even tone.
And without wishing to sound like a giant cliché, SPF will always be the real hero of the story. Because prevention is infinitely easier than cure. I always say that if any moisturiser claimed it could prevent up to 90% of wrinkles, it would quite literally fly off the shelves.
Your skin is covered, whatever the weather
Everything you need to protect, prevent and correct the visible signs of skin ageing, no matter where they come from, is in The 5 Minute Kit. I specifically designed it to be used all year round, whatever the British weather decides to do next. 😂
So enjoy the sunshine while it lasts, knowing that come rain or shine, we've always got your back. 🥰
