The face behind BASE
My love for skincare started as a little girl, sitting on the edge of the bath and watching my Gran get ready. Each step of her routine fascinated me and when she gave me my very first skincare set in my early teens, I had no idea how much that small gesture would shape my future.
Like many teenagers, I faced the challenge of acne and professional treatments did more than transform my skin. They gave me back my confidence and sparked a passion to help others feel the same.
Pursuing my passion
That passion led me to study aesthetics and cosmetology, where I graduated with honours and was named Student of the Year. As nerdy as it sounds, it remains the award I'm most proud of to this day!
When I opened my own skin clinic, I quickly realised that most of my clients shared the same concern. They wanted to care for their skin as it naturally changed, but often felt unsure where to start and overwhelmed by endless products and routines.
To make things simple, I created a 5 minute routine that delivered visible results and lasting confidence.
The problem I had to fix
What my clients loved most was how effortless it was. In just 5 minutes a day, they had everything they needed and nothing they didn't.
They no longer had to worry about choosing between endless serums, layering multiple steps, or questioning if they were doing the right thing. For them, it was more than skincare.
It was clarity, consistency and confidence all in one place. Word quickly spread and soon this simple routine became the only skincare my clients ever wanted to use.
Bringing BASE to life
It was then that I realised I could only help those who visited my clinic in person. I wanted every woman to experience the same transformation, so I boxed up my routine and created The 5 Minute Kit. That's how BASE was born.
For me, skincare has never been about chasing perfection. It's about giving women everything they need and nothing they don't, to feel confident in their skin every single day.
There's no better feeling than seeing someone’s confidence restored and I couldn't love this journey more if I tried.
Quickfire Skincare Q&A
Favourite skincare tip?
Always remove your eye makeup by working from the outer corners, inwards. I know it sounds like such a simple tweak, but it stops you pulling or stretching the skin outwards and minimises the formation of lines and wrinkles.
Best skincare advice?
It’s never too late to start taking care of your skin. Many people ask me if their skin is ‘past it’, but there is genuinely no such thing. Introducing a consistent skincare routine like The 5 Minute Kit, will deliver transformative results at any phase of life.
Biggest skincare mistake?
Using SPF in makeup, as it just doesn’t protect your skin properly. Firstly, it often only blocks the rays that burn your skin, not the ones that age it. And secondly, you’ll never apply enough foundation to get the coverage you need. So, a separate, stand-alone SPF is essential for maximum protection and for keeping your skin youthful too.
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