What the women in my life taught me about beauty. BASE SKNCARE.

What the women in my life taught me about beauty


Happy Mother’s Day to everyone celebrating today! I hope you’ve been thoroughly spoilt and managed to spend some time enjoying the wonderful weather again. It just about makes up for the hour we lost in bed, right?!

In honour of celebrating Mum’s in all forms this evening, I wanted to share what the mother figures in my life have taught me about beauty. They say that people learn by example and on reflection, I was taught by some of the very best.

So, let me introduce you to my guiding lights…

My Godmother... 'Habits determine your future'

When my sister and I were growing up, our Auntie Sue was like our second Mum. We always referred to her as our ‘Fairy Godmother’ as she is everything a godmother should be, and more.

When it came to beauty, my Auntie Sue was all about organisation, which meant her routines and habits were exemplary. She had this incredible vanity case that held all her products in one place…A bit like a first-generation Proactive Age Kit! She’d plonk us on the bed, take her case out and work through her routine with ease and efficiency. I was mesmerised by the whole process, and she used to let me pull each drawer out and peek inside.

Auntie Sue was always polished and put together even with a houseful of children and proved even then, why systems like the Kit are so important. They mean you can get your self-care done on autopilot if necessary, so you always look and feel your best, no matter what comes your way. And the beautiful results of her dedication are written all over her face to this day.

What the women in my life taught me about beauty. BASE SKNCARE.

My Mum... 'Be your own kind of beautiful'

My Mum was always the most put together, yet original woman in the playground when I was little. She never left the house without looking pristine and her signature look always involved a bold lip. She has never been afraid to stand out from the crowd and as much as it could embarrass me as a teen, her originality is now one of my favourite things about her.

She is never afraid to be her true, authentic self, to wear her heart on her sleeve and show character through her outward appearance. She doesn’t have a classic style, instead it’s like art - a form of self-expression. Her hair has been more colours than I can count, her clothes get brighter with age, and she perfectly encapsulates the saying ‘You’re entirely bonkers. But I’ll tell you a secret. All the best people are.’.

My Mum’s beauty habits have taught me the importance of individuality and walking to the beat of your own drum. She is far cooler making up her own beauty rules than she ever would be following the trends, and it’ll forever be a joy to watch.

What the women in my life taught me about beauty. BASE SKNCARE.

My Gran... 'Self-care isn’t selfish'

My Gran was the very definition of a glamorous granny. In fact, she even had a plaque that said so, hanging in her kitchen.

My Gran had a weekly hair appointment (long live the perm 😂) a fortnightly manicure and always, always took care of her skin. I’d sit and watch her apply her products from the edge of the bath and she never had an ‘off’ day. Come rain or shine, she was dressed and ready to take on the world and I can still hear her saying ‘chin up, chest out’, to encourage me walk tall, with confidence.

Right up until she passed away my Gran prioritised self-care because it made her feel her very best. She made an effort for herself and no one else as she believed self-care was giving the world the best of you, rather than what’s left of you. And her ethos remains firmly embedded in all I do and believe in with BASE.

So, here’s to celebrating all the strong, tenacious mother figures in our lives, today and every day. Thank you for guiding us, inspiring us and sharing your beauty with us.

Amy x


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