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We're Talking All Things Skincare...

A skin expert walks you through the 4 biggest skincare trends for 2023
The Biggest Skincare Trends For 2023

The good, the great and the ugly...

Here's the founder of BASE SKNCARE, Amy Frith, sharing her personal resolutions for 2023.
Amy's personal resolutions for 2023

I always take this opportunity to reflect and reset...

Wishing you a very Merry Christmas from everyone at BASE SKNCARE
Wishing you a very Merry Christmas!

I simply wanted to take the opportunity to thank you for all your incredible support over the past 12 months...

A skin experts shares the biggest skincare mistakes you must avoid
Spooktacular skincare mistakes you must avoid

Since Halloween is about everything ghastly, today I wanted to unpack the most horrifying skincare mistakes that genuinely send shivers down my spine.

The Best Autumn Skincare Tips 2022. By Amy Frith, a Qualified Skin Expert and founder of BASE SKNCARE
My Autumn Skincare Secrets

Grab yourself a drink because here's my top Autumn skincare secrets to keep you glowing from head to toe, all season long...

3 Things I'd Never Do To My Skin As A Qualified Skin Expert l BASE SKNCARE
3 things I'd never do to my skin as an expert

I recently shared a post about this and it was the most viewed post I’ve ever had. As it resonated so much, I thought I’d share 3 more things I’d never do…And some may be slightly controversial!

The Beauty Favourites Of A UK Skin Expert l BASE SKNCARE
My Non-BASE Beauty Favourites

We all know I’m obsessed with my Proactive Age Kit; however, I very rarely share the other products that make ‘holy grail’ status in my routine. Let’s have a nosey in my makeup bag…  

The pressures of chasing perfection
The pressures of chasing perfection

After having an adverse reaction to a treatment, this is why Vogue is talking about former supermodel, Linda Evangelista's, lifechanging story.

Botox & Filler in John Lewis?! Here's what a top UK skin expert thinks about it.
Botox & Filler in John Lewis?!

I asked in a poll what you thought about this decision and a massive 76% of people felt it wasn’t for them. Here's my thoughts on it...

The best in-flight skincare tips told by a top UK Skin Expert.
The best in-flight skincare tips!

For all of you who are lucky enough to actually be jetting off over the summer, these top tips will keep your skin looking and feeling its best.

Sunburn Dos And Don'ts l Top Tips From Amy Frith, a UK Skin Expert at BASE SKNCARE
The dos and don’ts of treating sunburn

If you got caught in the recent heatwave, here are my sunburn dos and don’ts to heal your delicate skin as quickly as possible!

How to prep your skin for a special occasion
How to prep your skin for a special occasion

This is my exact ‘get event ready’ schedule in the hope that it helps you to both look and feel your very best all season long.